Al Roker and Bordertown madness

By now everyone has seen one, maybe two pictures of friends with Al Roker or have spotted him here and there as he visits Laredo this week.

By now everyone in Laredo knows that Bordertown: Laredo is scheduled to premiere Thursday, October 13, 2011 at 9pm (central) on the A&E channel.

Al Roker spoke to NBC-affiliate KGNS about the concerns expressed by the community about the portrayal of Laredo as a city “under siege.” It may be that the series itself focuses on the hard work of the narcotics officers featured and I know the stats for what is intercepted in our fair city is phenomenal compared to other places but… still, those promos… hijole. Roker acknowledges the promos were a little graphic and the KGNS quotes him as saying:

We also talked to him about the graphic promo of the show that had been floating around the internet and already airing on a&e. Residents were not happy with the negative portrayal of the city.

“I’ve got no control over the promo. We all know promo departments get a little worked up. I’m sure there have been a few promos that are ‘unbelievable tonight at 11′”

Roker says that it raised a red flag as soon as he heard of the concerns about the promo and had a&e change it.

I checked out the main A&E page for Bordertown: Laredo that plays for the series. I am guessing this is the promo that Roker says “had A&E change it.” Former local tech blogger, Alan, was kidding when he said the series should be called Bordertown: Nuevo Laredo instead, just based on the promo. The series was quickly defended by the daughter of one of the narcotics officers that all the video and photos were indeed from Laredo. So I paused that promo in the shots that don’t include the officers. I wasn’t there when any of these were taken but… I am suspicious… hmmmm… Laredo in the US or Nuevo Laredo in Mexico?? What do you think?

Regardless of the promotional videos and all the hoopla about an inaccurate portrayal of Laredo, I am sure many Laredoans and friends will be watching October 13th, nomas ver de que se trata (just to see what it’s all about).


About Que Fregados

Que Fregados is a quirky look at little things that strike us funny in Laredo and the unique Latino culture. Suggestions and comments are welcome. You can also email to
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6 Responses to Al Roker and Bordertown madness

  1. kbinldo says:

    Sure, sure, Al. You have no control over the promo from your own production company. Riiiiiigggghhhht.

  2. ___Barrio Vato says:

    ___i like to know if they are gonna show all the Houses in Shiloh and Del Mar being raided for drugs or are they gonna focus only on our South Laredo and the Colonias, the trailers for the show only show then raiding mobile homes and “shantes” en las Colonias

  3. Anonymous says:

    Those are graphic pictures! Thanks for the warning.

  4. Anonymous says:

    Laredo Cultural Arts at their best are being featured. Andale vato…wear a tie for the show!

  5. daisy says:

    “no control” comes with the check, you know that *wink*

  6. Pingback: Bordertown: Teatro The Harvest at South Park today | Que Fregados

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