Former reporter who now works at CVB in McAllen, Victor Castillo, recently sent me one of his videos. I gotta say, I like it.
If you didn’t know, the McAllen’s Convention & Visitors Bureau just won the international accreditation for Destination Marketing Accreditation (On the DMAP website, the following are the only Texas cities who have achieved this accreditation: Austin, Frisco and San Antonio). Good for them. They worked really hard on it.
Laredo has a habit of criticizing its own CVB but… all CVBs are different and all cities are different. It would be a bit of a stretch to fit Laredo into the “destination” category but I assume that they could work towards the same accreditation. Unfortunately we are still going to hear the moaning and groaning from people who don’t do much to promote their own programs and much less about promoting the city. I don’t have the answers and don’t pretend to (although I can say a start would be to update the website wish still has a “save the date” notice for the Sister Cities festival in July – sorry, had to say it). For today, I am really happy for Victor and the McAllen CVB crew.
Even in 1906, the critiques were heard in the Laredo Daily Times. The microfiche is a little unclear, it says, “This city does nothing to advertise her resources like other places.” Interesting…